The why is staying safe at work important to you video project was part of a more broad campaign within the company to educate and raise awareness about workplace safety. This particular video was targeted at Internal staff in the APAC region however it was later used on a global scale. I wanted to achieve an emotional/authentic connection to safety in the workplace.
The project had a 2 week turn around where a week was scheduled for filming and the second week was reserved for editing and producing the video. We used a combination of video resources as well as free to use audio tracks.
This was a fantastic project to be apart of and I'm so happy with how it has turned out! I believe I have accomplished what I set out to achieve and this particular video has let to me being involved in a number of other videos both locally and globally. I look forward to future projects!
